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72% of Online Retailers Expect Quick Results from eCommerce Tools; Short term ROI, Web Analytics and Online Personalization Lead Retailer Initiatives

Woburn, MA (PRWeb) January 29, 2007 -- A new research report produced by Aberdeen, a Harte-Hanks Company, reveals that 72% of online retailers expect to see revenue results from their online tools (e.g., site search, interactive product imaging and Web 2.0 technologies) within a few months. The report is underwritten by Demandware, a provider of an on demand eCommerce platform that delivers quick ROI to retailers. To download a complimentary copy of Clicks to Customers: The Real ROI in B2C eCommerce for a limited time, please visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30410544&cid=3710

The study helps retailers learn about how to maximize return on eCommerce investment, and improve comparable year over year sales, customer conversion rates and average order value. Use of web analytics and personalization of web sites surfaced as top initiatives in the report for online merchants. More than 44% of firms use web analytics to evaluate customer behavior. Yet, 59% of B2C firms make this data actionable by strategically up-selling and cross-selling products using personalized collaborative filtering, also known as affinity selling. Additionally, companies personalizing homepages and delivering targeted content are recognizing the most value from their analytical evaluations.

"Best-in-Class retailers today are increasingly sophisticated in the ways that they monitor online customer behavior through analytics and utilize that information to feed personalization back to their customer facing applications," says John Lovett, Research Analyst for Aberdeen's B2C eCommerce practice. "The report illustrates that 65% of successful retailers deploy applications such as search and analytics to personalize sites for unique customers and customer segments to improve the experience and the bottom line."

About Demandware, Inc.
Demandware delivers a flexible eCommerce platform for retailers that supports multiple brands, languages and currencies. Customers including Bare Escentuals, Gardener's Supply Company, Playmobil, and Sanrio (Hello Kitty) use Demandware to differentiate their brand and improve user experience with each shopping season, while maintaining merchandising control of promotions, pricing, content, SEO and site performance. Demandware is lead by a team with proven retail and eCommerce expertise and its platform delivers high performance eCommerce scalability and availability to handle seasonal peaks in online traffic without software licenses or upgrade fees. For more information about Demandware, visit www.demandware.com or call 888 553 9216.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information -- Opportunity -- Insight -- Engagement -- Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte- Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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