Articles & News About ISP's And The Internet

Online Contact Lens Company Puts Trust in Hands of Customers

Sydney, Australia (PRWEB) March 3, 2008 -- Clearly Contacts Ltd., an online retailer of contact lenses (http://www.clearlycontacts.com.au/), is turning the online trust issue around and putting trust in the hands of customers with its Buy Now Pay Later programs.

With rising concerns about credit information security scams and credit card fraud, customers are taking a cautious approach to spending online. Not wanting to take the risk of having credit information stolen through E-tail websites or other Internet purchase sites, some customers are abandoning the convenience of online shopping in a trade off for security.

In an effort to calm the fears of its customers and absorb the risk associated with buying online, Clearly Contacts offers its customers both the Invoice Me Later program as well as Bill Me LaterTM. These programs allow customers to purchase their order online without paying until after they have received their contact lenses (http://www.clearlycontacts.com.au/).

"If our customers receive an overall better experience, we are willing to assume the risk. We trust our service and products that much," Explains CEO and Co-Founder Roger Hardy.

Natalie Raab of Bulahdelah, Australia agrees, "My husband told me I had no chance of getting my lenses before paying in advance. I told him that honest people think everybody is honest. Thank you Roger for proving me right."

With over 30 percent of Clearly Contacts (http://www.clearlycontacts.co.nz/) sales purchased through Invoice Me Later, it is clear that the convenience, security, and trust is appreciated.

About Clearly Contacts:

http://www.clearlycontacts.com.au/

Clearly Contacts, a subsidiary of Coastal Contacts, supplies replacement contact lenses directly to consumers at, on average, up to a 50 to 70% discount to retail prices. Coastal Contacts is the world's fastest-growing vision care supplier with cumulative sales of more than $250 million worldwide since 2000. Leveraging its world class operations in Europe, North America and Asia, Coastal Contacts is building a predictable recurring revenue stream in the contact lens segment. The Company is also expanding its offering by developing complementary branded vision care products. Already ranked number one in most of its markets, Coastal is rapidly advancing toward its goal of becoming the dominant global vision care supplier.

For further information contact:

Jenny Harvey

Communications Manager

Coastal Contacts Inc.

604-669-1555 ext.296

jennyh @ coastalcontacts.com

###

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